All the answers you need.

Can’t find an answer? Get in touch with our team.


We are obsessed with providing excellent support.

To ensure we do this, we send all of our kits with detailed instructions and provide you with fast support. We can answer any enquiry within 24 short hours.
You are guaranteed to receive excellent customer service, by someone who helps a happy Smile 4 You customer every single day.

Before we answer your most frequently asked questions we wanted to tell you again why you should be trusting us to provide you with a gorgeous smile.

Best Selling Kit Icon
Get Results In 30 Minutes

Dr George’s Dental White™ has the longest proven track record of any whitening kit, with millions of kits sold since 1989.

INCREDIBLE VALUE: 4 TIMES MORE GEL in Dental White than any other teeth whitening kit available on the Internet today for the same money. No other branded teeth whitening kit can compete with the cost per treatment of our kits.

Initially developed by one of America’s leading dentists, Dr George Madray, the gel in these kits is supplied to thousands of dentists worldwide and the kits have been sold in many major outlets in America for well over 20 years.


Why buy a whitener?

Your teeth can become stained over the years, even if you brush them regularly. If you’re a smoker or heavy coffee drinker, you’ll know the feeling.

Some people seem to be immune to it and their teeth stay white no matter what, but that’s a rareity. Even if the surface of your teeth appear smooth, under a microscope, there are noticeable pores. There are many foods and drinks, as well as smoking, that get into these pores causing your teeth to darken.

Dentists can whiten teeth; but it can be VERY expensive. Save the cost but achieve the same result – we use Dentist approved products!

Our kits are so easy to use you can quickly, effectively and safely whiten your teeth up to 11 shades at home, without the dentist fees.

The active ingredient in Dr Georges Dental White™ is Hydrogen Peroxide (also known as Carbamide Peroxide). Hydrogen Peroxide is extremely small in size and easily enters your tooth’s pores, following the same route as stain causing foods and drinks. It takes about 10-20 minutes for the gel to be absorbed by your teeth.

Inside the tooth, active Oxygen is produced and the tooth is lightened by the actual conversion of coloured compounds to colourless compounds. Your teeth can be whitened in under 2 weeks.

Who manufactures the kits?

The kits are manufactured in America by M&M Innovations Inc. We have been an official representative of theirs for over 5 years. All of the kits are shipped direct to our UK distribution centre on a weekly basis ensuring you have the freshest possible product delivered to you by Royal Mail.

Dental White™ was the first whitening kit available, with millions sold since 1989, giving it the longest proven track record. Appearing on numerous TV shows, including 5 appearances on The Oprah Winfrey Show, “How to Look 10 Years Younger in 10 Days”. We are well known by all the British media, we are rated #1 by The Daily Mail!

“It works BETTER than my Dentists! The Gel inside Dr George’s Teeth Whitening System is the only true way to accomplish the results the professionals use and much more!”



Are the Kits officially approved?

Yes, our kits are fully approved by the Food & Drug Administration of America, they have certified the gel and the manufacturing process 100% safe every 2 years for the last 16 years. We are also approved by all UK authorities.

Our kits are the optimum strength – they combine both true effectiveness AND safety. No need to risk your health.

How white will my teeth get?

All whitening processes are different but typically most people can see a difference of up to 11 shades lighter. It’s a completely individual process.

You can decide how white you want your teeth to get as you’re using the product. It’s entirely up to you how white you go, but you’ll probably want to keep your smile looking as natural as possible.

It also depends on the shade of your teeth – the “WOW!” factor will be achieved for all shades!

How long do the results last?

The results can last up to 2 years depending on your diet, as this is the cause of stains. What goes past your teeth, is responsible for the discolouration of your teeth.

If you smoke or drink lots of coffee, the colour of your teeth will be affected. Once they’re whitened, you’ll need to keep your new smile topped up to keep the stains away.

Dr George’s Dental White™ has more gel than any other kit at the same price, so it can be used to brush your teeth and keep your new smile bright and beautiful. Just mix a little of the gel with your toothpaste.

How long does the Gel last?

The gel has a shelf life of 2 years, so is totally cost effective. This saves money in the future and lasts far longer than some competitor gels.
These ingredients all work in synergy to clean the stains out of the pores in your teeth.

Will the kits whiten my crowns or veneers?

Unfortunately not, all teeth whitening gels will only work on natural teeth.

Can I use the kits if I’m pregnant?

It is not recommended to use the kits if you are either pregnant or breast feeding.

Is the packaging discreet?

All orders are posted in plain padded envelopes, they do not have anything on them that relates to the product inside – totally discreet packaging. We won’t share the secret to your dazzling new smile with anyone!

Do you want whiter teeth? Yes? Simply place your order online today!

Don’t forget your purchase is fully guaranteed and we have a customer support team (based in the UK) who will answer any of your questions within 24 hours – guaranteed.


Dental White Kit